The 7 Benefits of NurtureCloud’s Buyer Module for Real Estate Agents

Meet NurtureCloud’s Buyer Module, the latest addition to the Ray White Group’s unfair advantage.

Leveraging millions of data points, this module predicts buyer behaviours, making finding the right buyers easier. 

Here are 7 reasons why it’s a game-changer.

  1. Improved buyer matching with Smart Buyer Match

Gone are the days of sifting through endless lists of potential buyers. NurtureCloud’s Smart Buyer Match allows you to harness the power of data to pinpoint the best possible buyers for your listing (or potential listings). 

Through buyer activity and propensity across the entire Ray White Group, you can quickly identify and connect with buyers most likely interested in properties, leading to faster sales and happier clients.

  1. World’s finest Open For Inspection app

Managing your open for inspections (OFIs) has never been easier, thanks to NurtureCloud. Through the Buyer Module, you can create and manage OFIs seamlessly, streamlining the process for agents and buyers alike.

Attendees can easily check themselves in using QR codes, while agents can communicate better with them via SMS and email with a few clicks of a button. The OFI experience will save time and enhance the overall buyer experience.

  1. Get to know your buyers better

See key insights in a “single view” in NurtureCloud’s Buyer Module. Once someone checks in at an open, NurtureCloud will pull in their recent buying activity and will let you know if they’re a homeowner in your database.

Knowledge is power, and sharing it ahead of time is even better. This single view will allow associates to to ping their lead agent key details about an attendee who checks in, so they can talk further with them. 

This single view will make your opens seamless and allow you to create better relationships.

  1. “Pitch Mode” gives an unfair advantage at the listing presentation

Every day at the dining table, agents tell future vendors – “we’ve got buyers”. NurtureCloud now demonstrates this like never before. Show future vendors in real life the open homes offers, and auctions that buyers are active on across any Ray White listing. This is your unfair advantage.

  1. Increased clearance rate

NurtureCloud’s Buyer Module increases listing clearance by using its buyer propensity engine to ensure that key buyers aren’t overlooked, leading to better sales and client satisfaction.

  1. A higher conversion rate of buyers to vendors

NurtureCloud captures a buyer’s address at check-in, when following up and at key moments throughout the buyer journey, then prompts to add these leads into the agents’ database, providing a platform to convert more buyers to vendors. After all, there are plenty of buyers who will inevitably need to sell!

  1. Keep your sellers up to date in real-time

The Buyer Module now features the property portal function, which provides live tracking for sellers, covering campaign reporting on marketing performance and visibility on their advertising spend. They’ll also see updates with buyer feedback, comparable sales and what’s coming up for the next week. You can now communicate better with sellers and keep them in the loop every step of the way!

Set yourself apart from competitors and get on NurtureCloud today.

Be sure to watch for NurtureCloud’s Buyer Module being rolled out across Australia!